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September 01, 2013

Jane Cosmetics

Jane Cosmetics has re-launched at 500 ULTA Beauty doors as of August 18th, with plans to expand to 65 more stores by the end of October! 


Available on Ulta.com and Jane Cosmetics, the iconic beauty line is back and better than ever with the highest quality formulas, an array of beautiful shades and an emphasis on giving back.  Filling a niche between value and prestige cosmetics lines,Jane's philosophy that true beauty comes from giving back and that confidence comes in many colors, is emphazised in the new packaging featuring vibrant lomographic imagery, showcasing the faces of "The Friends of Jane"; real, culturally diverse women who are giving back to their communities and changing the world in impactful ways.

About Jane Cosmetics
The Jane rebrand started with a powerful vision from Lynn Tilton after Patriarch Partners, LLC acquired the company, and Tilton eventually assumed the role of CEO. With the belief that true beauty comes from giving back and that confidence comes in many colors, Tilton created a line that empowered women to be confident, courageous and socially conscious. In 2013, the new Jane Cosmetics was born.


My Thoughts
I used Jane cosmetics back when I was in middle school, so I was thrilled to see them make a come back. I had a chance to try some of the products like the Be Beautiful BB Cream in light, multi-colored correcting powder, bronzer, and several shadows. While I found the BB cream to be on the thick side and was hard to spread evenly on my face, I really loved the bronzer. It doesn't have shimmer to it so my face doesn't look like glitter erupted on my face. I've been looking for a non-shimmer bronzer for awhile and this one is PERFECT. It's very natural looking. I would definitely buy it again, along with other Jane products in the future.

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